A tour of Scandinavian design

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The Nordic countries are known for their long winters, mild climate, beautiful nature, and stunning wilderness. However, there's also a very clear picture of what Nordic design is and a distinctive way of describing its characteristics.

When it comes to Scandinavian design, it refers to the movement that began to emerge in the early 20th century in Norway, Sweden, Denmark, Iceland, and Finland, and really flourished from the 1930s onwards. These countries agreed that a new way of thinking about design needed to be implemented within the territories. Within interior design, it was considered that everyone should have access to a nice, clean living space, whether they were rich or poor. Money should not be an obstacle in this regard.

To make affordable furniture, designers had to look for cheaper alternatives when it came to materials, such as wood, plastic, and steel. The most important task was to create useful and practical furniture and other home furnishings, with a focus on simplicity. There was to be no excessive detailing or patterns, with a clear focus on light colors and easy-to-see fabrics. The goal was to avoid any kind of clutter, which is the core of Scandinavian design.

Spacious rooms with white walls, wooden floors, and beautifully designed modern furniture. It's all about eliminating clutter with simple patterns, often inspired by the beauty of nature, with an emphasis on fine, clean lines, and combining high-quality materials with timeless charm. 

International Recognition

Its international recognition and immense popularity came in the early 1950s with talented designers such as Alvar Aalto (Finland), Josef Frank (Sweden), and Arne Jacobsen (Denmark). 

All Nordic countries made their own interpretations of the Scandinavian concept. Different perspectives led some countries to adopt the minimalist style more than others, while some chose to focus entirely on functionality. Denmark, for example, opted for the latter. They were largely inspired by industrialism and thus became famous for their functionalist lamps. Finland, on the other hand, chose to work with its resources, which resulted in a wealth of ceramic and glass crafts. 

Norway was mainly inspired by the more minimalist approach. They felt it was very important to emphasize the beauty in the simplicity of the design, while Iceland is mostly known for its beautiful craftsmanship when it comes to crocheting and knitting clothes and other textiles. It’s the youngest of the Nordic countries when it comes to Scandinavian design culture.

Lastly, Sweden chose to work in a minimalist way incorporated by strong values for functionality. Early on, Swedes made sure to highlight lines in their projects, especially when it came to furniture design. The country is also known for working with glass and Sami craftsmanship. 


Today Scandinavian design is a well-known concept around the world, thanks to its style associated with simplicity, functionality, light, sustainability, and its true love for nature. The concept is mainly known for its incorporation in home goods such as textiles, furniture, lamps, and glass, but we also find its extension to industrial design in electronics, cars, and watches.  

Thus, the principles of the Scandinavian approach extend to all areas of design, such as architecture, electronics, furniture, textiles, glass, and ceramics. Furniture and other domestic objects, for their part, are designed to achieve a purpose in which comfort, practical use, and elegance are united in a finished product. 

Scandinavian design is characterized by a minimalist and clean approach with a clear focus on simple, clean lines, aiming to combine functionality with beautiful design. In addition, everything revolves around quality, simplicity, and timelessness, especially around functionality without sacrificing beauty. 


Accordingly, we believe our watch is a true testament to our Scandinavian heritage. With a great focus on functionality, Chroneering® is all about quality, simplicity, and timelessness, because functionality should not sacrifice beauty. The watch is characterized by a minimalist and clean approach with a clear focus on simple and clean lines, aiming to combine functionality with beautiful design. 

The design is complemented by runes, shaped as small details. So the watch also refers to the mystical alphabet, used 2000 years ago to provide protection, attract luck and fortune, and magically tell the course of future events.