White label watch brands

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Most of the brands we know dilute the industry by simply buying cheap, ready-made products, and even finished designs, and then simply placing a logo, for example, on the watch face and selling it as something exclusive. This kind of approach to watchmaking cheapens the industry and is due to white-labeling.

The White Label concept allows brands to add a trademark name or logo on a product when purchasing a complete and already manufactured item, i.e., it will enable a product developed by one company to be resold by other brands, without the need to acknowledge copyright.

Mass Production

Along with the establishment of capitalism, increased production, and economic growth in the 20th century comes the white-label concept. It originated in the United States with vinyl records whose labels had been ripped off or covered with a white label to hide which records they were using.

White-label production is often used for mass-produced products, including watches and smartwatches. Some companies also use white-labeling to avoid having to invest in building technology and infrastructure. By doing so, they outsource white-label companies to provide specialized services without having to invest in their own product development.

Nowadays, outsourcing has become a daily practice, making the industry cheaper, so what really differentiates some products from others is not so much the materials but the logo or the brand that marks the product's price. Thus, it is difficult to meet a brand that designs and develops its own watch movements as Chroneering® does. 

White-label disadvantages

By quickly and easily building a brand, and focusing only on adding its logo, the product loses its worth. It becomes just another product, with no customization beyond the company's reputation. A company whose purpose is only to sell and make a profit, not to offer a unique product to users.

Using this strategy, it is clear that companies save time and investment, as no months need to be spent developing a product, but what does this tell us about the product? There is no real vital effort put into getting a product off the ground, it's just looking for the easy way to make money and be a big-name product. There is no real excitement from the brand because there is no process of creating a new product. So is it worth saving time and money to offer a product that one did not create in the first place?

As a result, the only concern of enterprises that use other white-label companies is the commercialization of their business, i.e., they just focus on marketing and sales. Therefore, watches have been manufactured for years through competence from market-leading companies in watches and electronics.

Scandinavian Watches

Scandinavian watches are getting increasingly better positioned, making a place for themselves in the watchmaking heritage, and being ahead of the trend, thanks to their minimalist design, quality, and cutting-edge technology.

As opposed to the brand giants that are "satisfied" with manufacturing the watches, leaving the task of selling and marketing the products to the customer, Chroneering®, an AI wristwear and digital gatekeeper designed to only notify of what is subjectively important, features impeccable quality, minimalist designs, and above all, a unique watch in-house production. So much so that it reaches performance levels beyond market standards due to its more than 30 smart functions, its sapphire crystals, and its classic and minimalist design.

Chroneering® contributes to the genre enhancement, by opting for its own materials, creating a watch with unique functions that have never been seen before, a unique design following the Nordic heritage, and being a self-branded watch manufacturer.